It has been detected, is almost null domain management in relation to its assertiveness. Where SMEs have no assertive managers and many of them are unaware of its scope, benefits in the proper handling, respect, treatment of human resources under their charge why? simply because they have never concerned discover where are their weaknesses on the interrelations, try human, especially with work equipment. Through field research in many companies in the region, it has been determined the need to provide for the adequate management of human resources, knowledge, principles, in that rests the assertiveness, promoting within the class, workshops that enable the person concerned discover flaws and give way to the transformations that allows you to grow and put into practice all the basicsstandards, in that rests the assertiveness. In order to avoid that this will follow showing, the Chair has proposed providing all the scopes that conducive assertiveness and knowledge and tools that are delivered check with results, as already it has been achieving through some of its graduates. The Chair according to its programming of activities, favors three meetings of three hours, where the participant enters the scope provided by the assertiveness knowing it handle. Emphasis in pointing out, that conduct assertive as well as foster the achievement of harmonious relations, also helps to be able to ask or rather negotiate correctly with those around us, negotiation based on what you wish to send proper and respectfully without being timid or aggressive when speaking. Definitely, it is necessary to wake up the confidence and self-esteem of the staff, because if not it is achieved, it is a brake on the development of assertiveness, affecting organizational behavior of enterprise. Considered as noted Cardenas, that everything human being has the right to be who he is and to express what they think and feel. When this becomes assertive way ensures the utmost respect for others and for yourself.