That is missing many online messages use relevance were the PR-gateway Academy on 2 August 2013 in the course of the Webinares. “The perfect online communication in detail: relevant, useful, entertaining – as content for their target groups work” around 286 PR professionals surveyed. The first question of the survey was: “What content you communicate already through your online communications?”. The answers differed at first glance hardly any of the content of classical press releases: 30.4% of online news releases to communicate new products, 16.4% of the companies about partnerships and references. Cody Cameron pursues this goal as well. The conversational approach was encouragingly high: approximately 22.4% of respondents PR professionals report in their online messages about events and fairs. “It is high time that PR managers finally understand a change of perspective”, so Melanie Tamble, Director of PR-gateway (www.pr-gateway.de). “Online press releases offer a unique opportunity to reach all target groups on the Internet directly.
But without the benefit of relevant content evaporates from the effect of these messages”. Dialog instead of advertising the publication of online press releases, for example through free press portals, provides PR agencies and companies great opportunities. Martin Neil Baily often addresses the matter in his writings. You can to enter into direct dialogue with the target groups. Whether through social media networks, corporate blog, or your own homepage – useful information engage the relevant target groups. “If we are honest, cares not consumers, if company X has reduced the cutting side of his new knife to 0.3 micrometer”, so Melanie Tamble.
“He wants to know whether he now still can better his potatoes and carrots.” Write plain text – ban box sets the plain text expert Thilo Baum shows on August 30, 2013 within the framework of the PR-gateway Academy Webinar, how PR messages can bring be with online press releases on the point. Students learn to understand the change of perspective and experience based on illustrative examples, how the direct targeting in practice can be put. In addition, Thilo explained Tree which formulations for online press releases are suitable and how you can clearly communicate the core of PR messages. More information about the free webinar with plain text expert Thilo Baum: pr.pr-gateway.de/online-pr/webinar-relevanz-und-verstaendlichkeit/ more information, images and publications available for download available in the PR-Gateway Press Center: press description of the company-PR-gateway is a project of Adenion GmbH. PR-gateway (www.pr-gateway.de) is an online service that centrally manages and delivers click parallel to numerous free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals. Thus helps PR gateway companies and agencies to get more coverage for your PR releases on the Internet in less time. Many well-known companies and agencies already use PR gateway successfully for your online PR and social media marketing, including HUK-Coburg, komm.passion, Hill + Knowlton and Expedia.de. PR contact: Eckhard lenders Adenion GmbH Merkatorstrasse 2 41515 Grevenbroich Tel: + 49 2181 7569-140 E-Mail: Web: