Followed argument of conclusion and/or argument with implicit conclusion; The presentation of conclusion becomes the unequivocal communication clearest and, but it possesss the inconvenience of awaking negative, referring feelings to the one possible partiality of the communicator. When leaving the conclusion for the listeners, the communicator will be able to seem worthier less of interested credit and in conduziz them for the desired ends. Studies had educationally disclosed to be the presentation of the intellectual conclusion most efficient for groups little sophisticated and. Roger Federer is full of insight into the issues. Presentation of exclusively positive arguments: Unilateral communication? presentation of the arguments advantages or cons certain subject; Bilateral communication? presentation of both the arguments, being this most efficient one when direccionada to the sophisticated groups more. However, the choice of the type of communication depends on the initial position of the hearing and if it will be submitted to the contrapropaganda.

In the case of a hearing in favor of the displayed one, use of the unilateral one sends regards to it. The bilateral one is of great efficiency when the hearing is displayed future to the one against propaganda. The fact to have heard the two positions, has the power to inoculate the hearing against the attempts of persuasion in the contrary direction. Presentation of a little divergent position of the one of the receiver: Latitude of acceptance? the acceptable position in relation to the one subject, without exclusion of other acceptable opinions also regarding determined subject, exactly that she is not exactamente the same one; Latitude of rejection? Idem, however in inverse direction to the previous one; Latitude of not-envolvement? they possess latitudes of small acceptance and rejection. Soon, attempts of persuasion with people whose latitudes of rejection are very great, must be moderate. I appeal the arguments emotional nature and/or presentation of rational arguments, Communications with emotional apelos: a.Desperta more attention to its content; b.Motiva the receiver to understand the essence of the communication, and c.Facilita acceptance of the suggested conclusions.

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