Emotionalization

Marketing experts agree: way of the standard advertising – out of customized advertising solution a sympathetic for the company – increasingly is this weaving opportunity company discovered by. Samuel “Sam” Mikulak describes an additional similar source. Because the advantage of of mascot of own is obvious: not only logo, information, such as name of the Web page or colors of the company are transported, the character or the image of the company is expressed with a mascot. In addition, mascots make curious and have a high recognition value. They be successfully used as distinctive signs and good-luck charm already long for companies and clubs at trade fairs, events and events. That the Emotionalization of a brand is important, is undisputed among marketing professionals. Especially mascot plush are very popular and the increasing requests to prove that it is increasingly important to promote such a sympathetic plush for themselves. A company give a face”devoted to this topic the openmindz GmbH Heidelberg as a full service advertising agency with an own Abbey lung for the development and production of mascot plush. Although the openmindz GmbH all conceivable plush figures, stuffed animals, and understands, they have become in creating individual mascot experts.

From the outset comprehensive advice on the ideas or wishes of the companies is always a main focus the technical feasibility and economic implementation of the new project. It is also particularly important that the new mascot will be apart from existing forms of plush animal the plush world specialists. As a supplier of the European toy industry has made the openmindz GmbH is already a name and manufactures of course without exception according to the standards of toys for Europe (DIN EN 71, 1-3 and CE). This is a special attention to the selection of plush materials. They are harmless sweat, saliva – and free of toxic AZO substances and also for babies and toddlers under three years of age.

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