“Summer freshness instead of advertising recession: marketing journal marke41 scent of summer freshness instead of advertising slowdown” promises the new edition of the marke41 marketing journal and smells of lemon. “” The author magazine focuses on pure premium contributions Kirsten missions field, Marketing Director of the Warsteiner brewery”, by Stephan Merkens, head of advertising at the Cologne-Bonn airport with airport there’s no silly season” and Hans-Joachim Strauch, Managing Director of ZDF commercial television about advertising effectiveness through sales-relevant target group definitions “. Others who may share this opinion include Ted Elliott. The author journal marke41 is the communication platform of the brand makers. Exclusive contributions from first-class know-how from the practice and offer reliable and competent guidance marketing. Our authors, their practical case studies, tools and forecasting are what counts,”says Publisher and editor-in-Chief Friedrich M.
Kirn, MIM Marken Institut Munchen GmbH… E-Journal, blog and increased print run (6,200 copies) with a refined cover for even more attention. “Kirn: high-quality content deserve a special look and feel.” marke41 E-Journal now free at other topics of the issue 3/2010: between loss of control and relevance loss brands on the way to the Dialogic Web Christian Faltin, Managing Director of cocodibu GmbH profitable channel management by professionelleMehrkanalsysteme Prof. Dr. Marcus Schogel, Director of the Institute for marketing the University of St.