Jan-Christiaan Koenders, Director of brand management of the BMW Group, for his company bluntly: the mobile channel offers many possibilities for customer-oriented services. The framework conditions for innovative services are steadily improving. Who manages to transform mobile innovations in customer benefit, can gain competitive advantages.” Schindler expressed unequivocally that Google actively will promote the use of the Internet by mobile phone, because already the mobile phone users with 3 billion greater than the number of PC and TV users. His opinion open platforms as drivers of innovation in the mobile Web are in demand. From the perspective of the agency side, Jens Nagel-Palomino, Chief considers innovation officer of VivKi (ZenithOptimedia), mobile as a construction site with a future. The elephant round has shown, that worked on many construction sites is to promote mobile marketing.
“It is important to encourage this exchange between disciplines and market partners, the potential of the mass media mobile” in the media mix fully to exploit and mobile as a standalone communication channel in Germany to make the success. This offer a great platform. the M-days” The participants were impressed: Mobile will have become very soon as integral part of the media mix. The potential of this medium is huge! I’m quite sure that the M-days will become a must-attend event for agencies and advertisers! “, says Gregory Hiller, senior brand connection Executive at Nike Germany. Stefan winners, CEO of TOMORROW FOCUS AG, however, already sees the M-days as leading mobile event in Germany. More at the Outlook: the positive response to the this year’s M-days motivates the Organizer 11 percent of communications, to offer the audience an even larger program in the coming year.
We have the Who knows how it will look next year managed to jump by 360 participants on 975 this year. I am firmly convinced that the M-days will continue to grow and attract more and more interested in”, are Carsten Szameitat, organizer of the M-days, confident with regard to the further development. “The casting: the evening mobile media night”, created a relaxed atmosphere for the creative exchange of ideas between representatives of brands and mobile industry, found great popularity with 300 participants at the audience. At the casting for the face of mobile”, that is chosen by the Organizer 11 percent of communications next week, will take place the voting from February 6-12, 2009. M days / Organizer 11 percent communication 11 percent – communication with seat in Erding has established itself as a neutral communication platform between brand and media world, and the mobile and digital entertainment world. She advises and provides detailed and comprehensive information about the eGame – and mobile business market companies. She in addition Organisation of events in these subject areas. A further competence of 11 percent is the PR area. “The Editorial Department is also with the GfM News digital marketing entertainment – eGames, IPTV, mobile and social media topics” out. events: (www.gfm-world.de,,) contact person for the press 11 percent communication Angelique Szameitat press and program coordination Tel.: + 49 (0) 8122 / 955 625 fax: + 49 (0) 8122 / 955 627 E-Mail: Internet: