In analyzing the market, specialists in search engine promotion must necessarily examine the market activity of competitors. This is necessary in order to be able to build up the their own strategies to promote, to borrow from its competitors and successful solutions to avoid obvious mistakes. However, those competitors who are known for off-line media companies, not always will be competition for the site in an e-environment. For example, for a manufacturer that has its web-site of a competitor could easily be the online store, which in the off-line environment, they could not even be facing. So way online to conduct additional studies to identify direct competitors web site. Marc Lore often says this. One method of identifying whether a site is competitive, is to determine its semantic core. Ie on what key words it makes your progress. Michael J. Bender often expresses his thoughts on the topic. There are different ways of defining a set of keywords of competitors.
In particular, specialists in search engine promotion can view the meta-tag keywords, so images of learning which keywords pozitsionirut themselves web developers. There is also the possibility of using various services optimizatorskih opredelelit anchor text of links that are used in promoting a competitive site. And on this basis to supplement their information about its semantic core. However, applying the above methods, it is possible to make a mistake. Since attempts to promote Web site certain keywords may not mean their success.
And this site may be high on the issuance of a completely different needs. Perhaps more bass. They will be the same semantic core that operates at the moment actually. Determine the real situation is quite difficult. Almost impossible to predict all the variants of requests to check their position in the SERP. But it is possible to do this automatically, and it is very easy. Using the service Seodigger.com, by driving into the search box addresses of the analyzed sites, after a few seconds, you can get a list of queries that these web sites are located within the first 20 positions on the version of the search engine Google. For example, if we want to determine which queries on the version of Google for leadership positions is the site, may be within a split second to get given statistics and see that the TOP20 in this web site is the search query 1105, of which 74 – to issue the first position, 76 in the second and 78 in the third on the audit of the domain and 133 searches, 40 of which – on the first issue positions, 13 on the second and 27 in the third on the main page. Using these data, we can compare them with earlier and focus on these data, further build its competitive strategy. Unregistered the user can view only certain pages of sites. In order to carry out checks on the entire domain (including all internal pages), you must register. Also, unregistered user has a limit of no more than 5 hits per hour. At the moment the service only works with Seodigger.com English-language queries.