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WAY TO WIND: wind marketing creates Ecology for company – image creative, inspirational, holistic approach that is communicating sustainability by WAY TO WIND. With her companies multidimensional: position themselves as innovative, responsible pioneers, produce their own electricity, and protect the environment. Smart wind turbine concepts that are as comprehensive as thought-out and tailored on the company, its positioning and target groups to stand behind it. “Energy transformation can succeed only with new recipes”, explains Axel Reinbold, Managing Director of WAY TO WIND, we experience the theme of sustainability with an innovative idea. ” Small wind turbines producing clean power is nothing new.

An innovation but are the smart WAY TO wind turbines WIND: unusual, eye-catching advertising medium, which produce clean electricity. At Salesforce you will find additional information. Rather than traditional outdoor advertising space can advertise companies such as posters or banners now on their own wind turbines. At the same time they act autonomously, make regardless of rising electricity prices and make visible their commitment to environmental protection. To use both effects of decentralised power generation and marketing as effectively as possible, the systems and the accompanying communications be adapted exactly to the needs of each individual company. Wind marketing projects are suitable for a wide range of companies such as chain stores, sports venues, fairs and airports, as well as for the industry.

WAY TO WIND accompanied the company with know-how and ideas throughout the process: the experienced specialists deal with wind measurement, design, and the selection and installation of the system. Due to the industry and the companies they provide also new, well-thought-out ideas for proper communication. As well, the financing and maintenance of the systems are available in. WAY TO WIND has different wind turbines of various manufacturers in the portfolio. All are so-called small wind turbines less than 50 kW peak power. The big advantage: They require no or only a simplified approval procedure for industrial or mixed-use areas, allowing a quick and smooth implementation. All facilities are extremely economical and durable, so in the best sense of sustainable investment. To the wind turbines as a marketing instrument use and to maximize the profit of the image are designed eye-catching of course always in accordance with the corporate design of the company. The concept was developed by an interdisciplinary team of engineers, marketers and merchants. “Axel Reinbold explains: the idea originated two years ago, now it’s finally ready for the market and many specialists have worked with”. WAY TO WIND the owner and Managing Director of PE Becker behind in addition to Axel Reinbold architects + engineers (Kall, Eifel) and the MSH AND MORE advertising agency (Cologne). On WAY TO WIND WAY TO sells WIND turbines, so-called small wind turbines, with an individual advertising concept. Thus, companies with wind energy can produce own green electricity, at the same time, the system is used as advertising space. So the company triple benefit: reduce their energy costs, using an innovative advertising concept, and improve their image by making visible their sustainability. WAY TO WIND in the Internet website: Facebook: waytowind Google +: plus.google.com/103825563391883822865 Twitter: twitter.com/windmarketing author: Kerstin Nadeem)

Dr. Schatz Opts For New Website By Lisa + Giorgio

Agency created new website for specialist of orthopaedic and sports medicine Vienna Prof. Dr. Klaus Schatz, 11.07.2013 -, renowned specialist for orthopedics, orthopedic surgery and sports orthopaedics, the Vienna agency Lisa + Giorgio entrusted with the design of its new online presence. The ordination Web site was from the ground up designed and redesigned. In focus: A representation of the human body with counter functions, representing the large number of operations carried out by Prof.

Dr. Schatz on shoulder, knee, and hip for the visitors at a glance. For the OP-counter we had the idea after looking at the Vita by Prof. Dr. Schatz”, explains Lisa Leone, Managing Director of Lisa + Giorgio. As a specialist in shoulder, knee and hip, he has carried out numerous operations and allowing thousands of patients to a new pain-free life. The graphical illustration of the Orthopedic areas of the body and the dynamic Representation of the surgical experience illustrate the great expertise that Dr.

Schatz has. This should create confidence among visitors of the website and in order take them the fear of surgery. “Because when Prof. Gymnast oftentimes addresses this issue. Dr. Schatz, they embark in experienced hands.” “Prof. Dr. Schatz about the new site Lisa + Giorgio have presented with the counter function a perfect solution for our new website, which lists our core competencies to the patient at first glance.” About Lisa + Giorgio the Agency for communication and design Lisa + Giorgio was founded in 2007 in Vienna by Lisa and Giorgio Leone. The team consists of experts in the areas of concept, design, and marketing. In addition to the focus online, the Agency serves customers in creative communication, direct marketing, graphic design and Web design. / / lisaundgiorgio about Prof. Dr. Klaus Schatz Prof. Dr. Klaus Schatz has profound, extensive expertise in all areas of Orthopedics and surgical Orthopaedics. He is senior physician and head of the orthopaedic shoulder outpatient clinic, as well as by sport orthopedics at the University Clinic for orthopaedic surgery in Vienna General Hospital.

Best Sales Team

We live in an economy of the recommendation. Sales increase no longer proportional to pressure from advertising, but with the quality of the reputation, of the value of Word of mouth and the number of sincere recommendations. Advertising, to make sure it is worth now mainly comes from the circle of the networked consumer. Search engines are the new world conscience. And purchase determinant is what tells your own network. Increasingly, not the own company Web site, but the search box of Google & co. is the starting point for a potential customer relationship and often at the same time the end.

Brands are worth just yet then something, if they have an active support potential friends, fans and endorsers. People increasingly watch what others like – and then follow the. This move more and more such multipliers in the focus, which act as a reference and opinion makers. Their judgment influenced the consumption of whole groups. For many first time hear what lead user, influencer’ and opinion leaders ‘ give of themselves.

You are the new super target for sales and marketing. You must be sought and found. If it then wins it as Ambassador, everything will be easy. Indeed, most of us are before makers, most are for makers. It so happens that people based on those, that have the say. The new Tonangeber trust according to a current Nielsen study 88 percent of those surveyed on recommendations from people in Germany from their environment, 64 percent trust, know what to tell people on the Web but only 25 percent of advertising by vendors in the market. For Austria and the Switzerland, these numbers look by the way, very similar. Increasingly, the interference by third parties and always less expensive paid self promotinal of business are so purchase crucial. Even more: According to a study of Otto sending 54 percent of those interviewed due to online comments or product reviews not purchased then but a product that came for a purchase in question.

Framework

Another benefit: You’ll quickly. Asked today, tomorrow what can be changed. And don’t forget: honest and courageous employees deserve a big thank you. A related site: olympics mentions similar findings. Regular employee satisfaction surveys employee surveys are made in many places in the rhythm of the year. Such surveys are however slow and tough, because need lot of time planning, implementation and evaluation. After all, it is achieve comparability between units or in the course of the year. Results incorrectly or uninterested handled, that survey, but raises suspicions and fears. A realistic image is desired, honest statements made by a few employees are better than opportune or even forced statements by many.

Namely, it can happen that heads of the desired answers before dictate their employees or they are required to score well. In fact how people, is doesn’t matter to them. And the staff have no choice. Clearly: Such a violation of trust is never more to mend. I met also executives, concerned that only to be better than other departments. Such rivalry often leads that are all with the Chief ally and distribute dream notes stand as well as a team.

I know even organizations, since such machinations are known – and all play with the wrong game. A good idea: Develop adequate questions best together with the competent employees. This significantly increases the response rate. Ask a few questions and be brief. Leave enough room for individual remarks of answer donor. In the framework of a pre test, check whether the target people also really understand the issues. If employee surveys are carried out by external experts, the results are often more realistic than in our own investigations, because neutral. The answers are usually too honest. In addition, the method’s safety is guaranteed. How to deal with the results the final results can represent appropriate graphs and interpret. Think of innocuous terms of any type of employees. Proposals for this purpose found in literature, how about performance holdouts, residents, hangers-on, bounce candidates, job hopper and so on are often degrading and taboo in our sense. Also a grading of employees in an A -, B – and C class can be only strongly discouraged. In any case, the results are shared with It is then also do something staff to discuss. This concerns especially as any deficits from the world create themselves, to become better in the future. And if this conflicts break out? Thank goodness! There is not a conflict-free work. It is crucial to talk about problems openly and objectively and to search that are acceptable for all parties involved together for such solutions. This happens not handled conflicts in the aisles. And this is always destructive.

Competition Analyses

Strategic analysis with RESEARCH FELLOWS market and competition analyses can be used for the analysis, validation, and evaluation a planned entry into the market. So can be derived, for example, the deepening or widening of its own product portfolio through the introduction of a new product. In already developed markets may be whether the market is interesting, to proceed as with the access and which target groups you should talk developed from strategic market analysis. If it is so a new country or a new continent to a new market according to regional criteria, such as Asia there also many opportunities, such as the market and competition analysis can be useful. During the conquest of a new country market, on which the company was still absent, can be estimated, for example, which part or parts of the existing product portfolio is ideally suited for the first market entry.

Can an extension of the target segments and entering new industries based on the market and Competition analyses identified previously unedited profitable industries, where there is a need for the products of the company. A compilation of market data helps in a revision of the product portfolio or its reorientation, to analyze the existing product ranges and in regard to their potential to segment and to assess. Based on such an evaluation can then for example be which product areas to expand more or less are and what new and further developments are needed in the coming years said, to become competitive with its products or the corresponding adjustments in the portfolio must be made. When selling or buying a business, an industry analysis can also strengthen the decision-making process. So can be examined, for example, whether, and if so in what business or Division inorganic growth for the company may be useful or of central importance for the further development of the company. Was already a purchase decision and concrete, can on this Base also suitable candidates for sale or potential buyer, (a kind of customer identification) detected and characterized. The systematic conception is of central importance. Only through a case-specific, tailored to the question how, assure that the analysis results meet all criteria and include all the facts which will be used as the basis for the decision.

Emotionalization

Marketing experts agree: way of the standard advertising – out of customized advertising solution a sympathetic for the company – increasingly is this weaving opportunity company discovered by. Samuel “Sam” Mikulak describes an additional similar source. Because the advantage of of mascot of own is obvious: not only logo, information, such as name of the Web page or colors of the company are transported, the character or the image of the company is expressed with a mascot. In addition, mascots make curious and have a high recognition value. They be successfully used as distinctive signs and good-luck charm already long for companies and clubs at trade fairs, events and events. That the Emotionalization of a brand is important, is undisputed among marketing professionals. Especially mascot plush are very popular and the increasing requests to prove that it is increasingly important to promote such a sympathetic plush for themselves. A company give a face”devoted to this topic the openmindz GmbH Heidelberg as a full service advertising agency with an own Abbey lung for the development and production of mascot plush. Although the openmindz GmbH all conceivable plush figures, stuffed animals, and understands, they have become in creating individual mascot experts.

From the outset comprehensive advice on the ideas or wishes of the companies is always a main focus the technical feasibility and economic implementation of the new project. It is also particularly important that the new mascot will be apart from existing forms of plush animal the plush world specialists. As a supplier of the European toy industry has made the openmindz GmbH is already a name and manufactures of course without exception according to the standards of toys for Europe (DIN EN 71, 1-3 and CE). This is a special attention to the selection of plush materials. They are harmless sweat, saliva – and free of toxic AZO substances and also for babies and toddlers under three years of age.

Bayern Munich Banner

The professionals reached for the departure or reception of the FC Bayern Munchen Brandness developed the strategy for Deutsche Lufthansa AG the success wishes of Lufthansa for Bayern Munich on April 24 at the airport prior to departure to Spain. “On to dahoam” stood in large letters on the bright yellow roll up banner, as the professionals were on their way to the Champions League semi final game in Madrid. The Brandness GmbH from Munich, which had developed the concept for Lufthansa, designed this roll up banner. The Brandness GmbH, which is at home in the world of sports sponsorship, has committed to establish the policies and strategies of brand experiences. They contribute measurably to a precise and long-term development of their client’s brand.

The Brandness team has focused on the pure sponsorship consulting without marketing ambitions by associations, companies and associations. For them, sports sponsorship has to do little with an end in itself. It is linked to specific objectives in their eyes and a part of a complete Marketing strategy. The Brandness GmbH realises this and concepts to improve the Visual communication and innovative below-the-line measures for their customers. While establishing a consistent and holistic representation of their customers plays a special role outside.

The Brandness GmbH opts for partner agencies from the private network or from the customers, because brand awareness only deepens with the interplay of various means of communication. This avoids unnecessary friction between the individual components of the communication and ensures a time well thought-out and structured use of various marketing tools. Due to their networking Brandness and partners can offer a wide range of the strategy development on a project implementation, as well as concept development to the controlling. Such as Warsteiner, AWD, Avaya, Sony and Lufthansa are among her references. For them, the Brandness GmbH has developed the various marketing strategies. Whether for soccer, ice hockey, or handball, the Brandness team comes to the right solution. Roll up banner, which was available on the 24 April 2012 at Munich Airport for the players of the FC Bayern Munich was part of a marketing strategy, which the team had developed for Lufthansa. Lufthansa wanted the professionals, in the context of a stronger customer loyalty, on the up roll banner of EasyShare display GmbH much success in their Champions League semi final game in Madrid. Roll up banners here as advertising system particularly suitable, as it is quickly and easily toggle and also build off. About Internet research, the Brandness GmbH was on the EasyShare display GmbH in 2010. The cost factor was decisive, because when the price-performance ratio of the EasyShare display GmbH the competition can’t match. In the past two years, the Brandness GmbH has already several roll up banner and other advertising systems for a wide range of customers in the EasyShare display GmbH ordered. We wish you continued success in designing and implementing new marketing strategies of Brandness GmbH and hope that we She continue with roll up banner and other advertising systems can support well.

Capitol Hannover Season

EC Hannover Indians are with new Frontlit equipped since 1998 covering the EasyShare display GmbH are native Indians on the horse Tower in Hanover, Germany. At the beginning, it went under the name KEV Hannover Indians and since 2004 under the name EC Hannover Indians GmbH on the ice. Here, the name of EC Hannover is a cult! All clubs here at the Pferdeturm EC Hannover were called up on the CRF since 1964. And the fans in the North, the Club, as well as the even Pferdeturm ice stadium are also cult as the name. Slogan “Hannover is Indian country”, cold, dirty, loud, “cult place caviar” or “myths, miracle, emotions” do not come from about.

There are no sterile environment, such as in many an event arena. In the winter, a mulled wine is necessary so that it freezes up not the feet. Fan culture is lived right here still, and ice hockey parties are celebrated, as it happens only in some few stages. In short: it is indeed quite rustic, but the ice stadium the Pferdeturm with his fans is one of the most legendary in Germany! The team the EC Hannover Indians playing in the second highest League, the 2nd ice hockey Bundesliga. Last season was in the quarter-finals against the Landshut Cannibals despite great struggle. The Indians eliminated table eighth and thus reached its minimum goal planned for the 2011/2012 season. Beginning of August at the Pferdeturm ice dispensing has started, and the professionals arrived for the first session. From last season, the team has to announce ten disposals.

Eleven newcomers with 12 players remaining from last season, it’s coach Christian Kuenast task, to form a finished, tightly welded together and well operating team now. On Friday 24th August to be able to see the first results at the Pferdeturm from 20: 00. Because then it’s called “Indians, Servus!” again, if toddy announcer welcomed the fans to the first match of the season preparation. Like everyone, also players of Hannover Indians enjoy like their privacy. So this is also possible for them in their private team tipi, hides for some years a fence with Frontlit banner the input area of the cabin. So no looks can – be thrown much to the regret of the female fans -, more through the open door on the naked torso of the pros lingering in the cab. The new red, blue, white Frontlit banner with the Indians logo hang now recently back on the fence. Printed and made this Frontlit were banners of the Indians for more than 5 years as a partner on the following page, EasyShare display GmbH. All the calendar had to paint red the date 18 August himself, who wanted to examine the ice hockey even before the first home game and concealment get especially a possible glimpse of the well built upper body without Frontlit! Since the season opening celebration took place in the Capitol Hannover? Included in the program were: interviews, presentation of jerseys for the upcoming season, funny games, where were the professionals against the fans and of course the players idea. As a special highlight, an auction for a unique experience with a gave a Professional. The proceeds of this auction went to the youth teams of the Hannover Indians. For the upcoming season, we wish the EC Hannover Indians a good start and every success and hope that the well developed upper body as a result of Frontlit banner can continue to enjoy their privacy in their cabin!

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