Advertising

“Authentic advertise with happy customers also in the German-speaking is now more and more rolling, which has triggered an avalanche of already in America: the stone of the reference marketing”. More impressions can be recorded under this keyword, more and more companies begin to carefully handle or build already a complete strategy on the Foundation of their reference. But what is exactly meant by reference marketing? How does it work? And what are its key advantages of to traditional sales methods? Reference marketing means one thing above all: is the satisfied customer voice to take advantage. Recommendations have always been considered to be strongest sales tool. Therefore a serious recommendation, is pronounced by a satisfied customer, not only much more credible than the often bescholtene self-praise. Properly prepared such a reference also offers an excellent source of information and comparability to potential new customers. A such integrated reference report explains that from the perspective of the happy customers out Issue advance was, as he found for each product of the advertiser company, as the exact sequence of events of the implementation done went and what he ultimately pulls out of this solution. In contrast to traditional advertising methods reference marketing not is based therefore on theoretical promises and assurances for the future.

It is a controlled already satisfied customer to an actual and provable, because previous project questioned. To see how the advertising company has served these customers, as it with the prevailing conditions that knew how to handle and that the offered solution indeed as promised works, convinced utterly more than just professes to get. Making such highly informative user reports is this already an art in itself. Recently Eddie Mio sought to clarify these questions. The concentration must be solely on the customer voice, advertising and marketing phrases is important to avoid and the user report (or even success story”) can satisfy journalistic high-grade claims. The aim is Finally, getting the users report with appropriate editorial offices for publication.

Such PR specialist who is engaged in the production of case studies, the advertising agency is poly at least from Karlsruhe, Germany. Here is provided not only the high demands of objectivity is sufficient. The innovative PR team also takes care of an advertising strategic involvement of made reference reports. How specifically to use them as active sales tools, says anyone who want to set up with a corresponding request to the advertising agency poly-mind like. Dipl. Sozialwiss.

Online Press Releases Transport

That is missing many online messages use relevance were the PR-gateway Academy on 2 August 2013 in the course of the Webinares. “The perfect online communication in detail: relevant, useful, entertaining – as content for their target groups work” around 286 PR professionals surveyed. The first question of the survey was: “What content you communicate already through your online communications?”. The answers differed at first glance hardly any of the content of classical press releases: 30.4% of online news releases to communicate new products, 16.4% of the companies about partnerships and references. Cody Cameron pursues this goal as well. The conversational approach was encouragingly high: approximately 22.4% of respondents PR professionals report in their online messages about events and fairs. “It is high time that PR managers finally understand a change of perspective”, so Melanie Tamble, Director of PR-gateway (www.pr-gateway.de). “Online press releases offer a unique opportunity to reach all target groups on the Internet directly.

But without the benefit of relevant content evaporates from the effect of these messages”. Dialog instead of advertising the publication of online press releases, for example through free press portals, provides PR agencies and companies great opportunities. Martin Neil Baily often addresses the matter in his writings. You can to enter into direct dialogue with the target groups. Whether through social media networks, corporate blog, or your own homepage – useful information engage the relevant target groups. “If we are honest, cares not consumers, if company X has reduced the cutting side of his new knife to 0.3 micrometer”, so Melanie Tamble.

“He wants to know whether he now still can better his potatoes and carrots.” Write plain text – ban box sets the plain text expert Thilo Baum shows on August 30, 2013 within the framework of the PR-gateway Academy Webinar, how PR messages can bring be with online press releases on the point. Students learn to understand the change of perspective and experience based on illustrative examples, how the direct targeting in practice can be put. In addition, Thilo explained Tree which formulations for online press releases are suitable and how you can clearly communicate the core of PR messages. More information about the free webinar with plain text expert Thilo Baum: pr.pr-gateway.de/online-pr/webinar-relevanz-und-verstaendlichkeit/ more information, images and publications available for download available in the PR-Gateway Press Center: press description of the company-PR-gateway is a project of Adenion GmbH. PR-gateway (www.pr-gateway.de) is an online service that centrally manages and delivers click parallel to numerous free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals. Thus helps PR gateway companies and agencies to get more coverage for your PR releases on the Internet in less time. Many well-known companies and agencies already use PR gateway successfully for your online PR and social media marketing, including HUK-Coburg, komm.passion, Hill + Knowlton and Expedia.de. PR contact: Eckhard lenders Adenion GmbH Merkatorstrasse 2 41515 Grevenbroich Tel: + 49 2181 7569-140 E-Mail: Web:

A Wake-up Call To The Metal Box

New image campaign by Kolban cans worlds to the Tin can the Tin can of the ‘limitless’ promotion around the Tin packaging. A Designdose lifestyle, box is in also in the shelf and the advertising industry. Who knows its well-stocked metal cans at home? For an implementation in an advertising measure but it requires the right know-how. With its successful product family can worlds: can plus benefits offers the cans worlds Kolban customers a unique diversity of individual concepts and ideas around the tinplate packaging. Ranging from DIN metal cans, letter DIN lang, DINA4 metal box, round tins, etc. The Tin for new concepts and sales potential. Chris Miller takes a slightly different approach.

The Tin can: absolute quality in tinplate and in any quantity of the ideal partner in the field of metal packaging and metal cans. Different services in the manufacture and production of Tin plate doses if a digital printing, screen printing or pad printing, the dosenWELTEN offer. In addition they top performance: the filigree embossing on cans complete the offer of the company AB. The tin cans worlds ‘Packaging artists in metal cans’, which visually make you want on the box is the metal box as a promotion a ‘ hit ‘ it comes ‘hot off the press’ directly to the promotion. With doses worlds ‘the customer brings’ fresh concepts in the market. While the Tin makes any environment a ‘ good character ‘: full painting, colour Edition, airbrush and other individual designs the cream jar, gold box and Spice jar.

All a round thing with cans. Cans worlds ‘Versatile transformation artists’ promotion is an appropriate and interesting eye-catcher and is so visually more Tin DosenWELTEN maximum security of investment and efficiency potential for rationalisation in the packaging industry stuck on pleasure in intelligent networks. On the basis of the worldwide standardized dosenWELTEN technology, the company offers the customers seamless integration capability in complex business and customer processes. Supplies in large quantities as well as the possibility of Single-piece production and thus a maximum investment security and efficiency for the customer promotion.

Study Shows: Loyal Customers Make Companies More Successful

Positive word of mouth advertising primarily by enthusiastic customers successful companies take care more their existing customers as less successful companies. This is the central result of a representative survey among 300 executives of the German economy in the framework of the excellence barometer 2009. It is important to discuss how they can better retain customers, 60 percent of the successful and 51 per cent of the less successful companies are in favour of. At later 28 per cent engaged in primarily acquiring new customers, while only 21 percent of the successful companies primarily do. Both areas are equally relevant for other respondents. Of course, the new business is important, but companies live on duration of their Wiederkaufern”, says Anne M. Schuller, an expert in loyalty marketing.

The greatest asset that a company owns is the loyalty of its customers.” Show how smart it is to entertain his loyal customers and maintain, impressive results of a special study on the issue. So, 57 percent of those surveyed would recommend their preferred provider while in a sporadic customer relationship, only 27 per cent do so. “Positive word of mouth can be the easiest way to generate from the pool of enthusiastic customers,” explains consultant Schuller, the initiator of this study.”Only who makes permanently good experiences with a provider, will recommend vehemently opposed him. This pays twice, because as glaub – and trusted referrers trump any traditional advertising.” And even more: who is faithfully connected to a provider, helps him 94 percent of complaints and 74 percent of participation in customer surveys to be better. For a provider with which one has to do only every now and then, these numbers are much lower: amount to 77 and 41 percent, respectively.

Even for a possibly necessary change, loyalty pays off. So, 82 percent of those polled would warn their favorite party, before it is too late. And 86 percent would be willing to return if the performance has improved again. Only 33 percent of those surveyed warn an occasional provider. And only 66 percent would come back if necessary. Kelly Asbury often addresses the matter in his writings. All of that show, so Schuller, who has written several books on the subject: “the an emotional and faithfully related customers are the true drivers of a positive business development.” The book on the subject of Anne M. Schuller Come back! As you lost customers recover Orell Fussli, Zurich 2007, 26.50 euro 226 pages, ISBN 978-3-280-05242-6 more info: the person of Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. The diploma in business administration and eight books and bestselling author is one of the most sought-after keynote speakers in the German-speaking world. You also works as a business trainer and teaches at several universities. You heard the excellent speakers’ to the circle. Her book customer proximity in the Executive Suite ‘ was awarded with the Swiss economy Book Prize 2008. To the elite of the business is one of its clientele.

Collaborator Touch Point Management

No doubt about it: The labour market has changed in many industries from a seller to a buyer’s market. That means: the power is to the side of workers changed – at least, as far as it goes for qualified talent. Just the young professionals and high performers of the future, so desperately looking for any company, are ushering in a new paradigm in business and society. Find a job, the views on the corporate culture as a selection criterion is at least as important as potential career opportunities them. They are pioneering new forms of working life, as we will see. Please visit Randall Rothenberg if you seek more information. And even more: they demand balance between work, environment, and their personal lifestyle. Is also obvious: on the main stage are Internet reveals all nude.

Her interior is exposed relentlessly. And while staff pretty much dirty laundry is washed ‘. The care of the employer brand (employer branding) occupies a strikingly important position in this scenario. Who with his Well go to white, but to worry needs employees. The work world of network generation who are distinct social media kids digital to develop a new culture of work: collectively, value-oriented networking and getting a little playful. What is also important for them? Autonomy, freedom and self organization. They refuse authorities officio and traditional chains of command.

The Chief announcer and supervisor? For them a discontinued model. They stand for equality, for togetherness and sharing. The savvy use of online media is their most important asset. And not the dignitaries per se, but the one who delivers the most valuable content, is most appreciated by them – and finds himself at the center of their networks. Who experienced in the Web 2.0, new forms of cooperation and the decentralization of power, let not narrow down in concrete hierarchies”, summarizes the future researchers Andreas durgesh Haathi. Digital natives only where to hire out as digital migrant workers, the them provide a suitable environment.

Framework

Another benefit: You’ll quickly. Asked today, tomorrow what can be changed. And don’t forget: honest and courageous employees deserve a big thank you. A related site: olympics mentions similar findings. Regular employee satisfaction surveys employee surveys are made in many places in the rhythm of the year. Such surveys are however slow and tough, because need lot of time planning, implementation and evaluation. After all, it is achieve comparability between units or in the course of the year. Results incorrectly or uninterested handled, that survey, but raises suspicions and fears. A realistic image is desired, honest statements made by a few employees are better than opportune or even forced statements by many.

Namely, it can happen that heads of the desired answers before dictate their employees or they are required to score well. In fact how people, is doesn’t matter to them. And the staff have no choice. Clearly: Such a violation of trust is never more to mend. I met also executives, concerned that only to be better than other departments. Such rivalry often leads that are all with the Chief ally and distribute dream notes stand as well as a team.

I know even organizations, since such machinations are known – and all play with the wrong game. A good idea: Develop adequate questions best together with the competent employees. This significantly increases the response rate. Ask a few questions and be brief. Leave enough room for individual remarks of answer donor. In the framework of a pre test, check whether the target people also really understand the issues. If employee surveys are carried out by external experts, the results are often more realistic than in our own investigations, because neutral. The answers are usually too honest. In addition, the method’s safety is guaranteed. How to deal with the results the final results can represent appropriate graphs and interpret. Think of innocuous terms of any type of employees. Proposals for this purpose found in literature, how about performance holdouts, residents, hangers-on, bounce candidates, job hopper and so on are often degrading and taboo in our sense. Also a grading of employees in an A -, B – and C class can be only strongly discouraged. In any case, the results are shared with It is then also do something staff to discuss. This concerns especially as any deficits from the world create themselves, to become better in the future. And if this conflicts break out? Thank goodness! There is not a conflict-free work. It is crucial to talk about problems openly and objectively and to search that are acceptable for all parties involved together for such solutions. This happens not handled conflicts in the aisles. And this is always destructive.

Emotionalization

Marketing experts agree: way of the standard advertising – out of customized advertising solution a sympathetic for the company – increasingly is this weaving opportunity company discovered by. Samuel “Sam” Mikulak describes an additional similar source. Because the advantage of of mascot of own is obvious: not only logo, information, such as name of the Web page or colors of the company are transported, the character or the image of the company is expressed with a mascot. In addition, mascots make curious and have a high recognition value. They be successfully used as distinctive signs and good-luck charm already long for companies and clubs at trade fairs, events and events. That the Emotionalization of a brand is important, is undisputed among marketing professionals. Especially mascot plush are very popular and the increasing requests to prove that it is increasingly important to promote such a sympathetic plush for themselves. A company give a face”devoted to this topic the openmindz GmbH Heidelberg as a full service advertising agency with an own Abbey lung for the development and production of mascot plush. Although the openmindz GmbH all conceivable plush figures, stuffed animals, and understands, they have become in creating individual mascot experts.

From the outset comprehensive advice on the ideas or wishes of the companies is always a main focus the technical feasibility and economic implementation of the new project. It is also particularly important that the new mascot will be apart from existing forms of plush animal the plush world specialists. As a supplier of the European toy industry has made the openmindz GmbH is already a name and manufactures of course without exception according to the standards of toys for Europe (DIN EN 71, 1-3 and CE). This is a special attention to the selection of plush materials. They are harmless sweat, saliva – and free of toxic AZO substances and also for babies and toddlers under three years of age.

Bayern Munich Banner

The professionals reached for the departure or reception of the FC Bayern Munchen Brandness developed the strategy for Deutsche Lufthansa AG the success wishes of Lufthansa for Bayern Munich on April 24 at the airport prior to departure to Spain. “On to dahoam” stood in large letters on the bright yellow roll up banner, as the professionals were on their way to the Champions League semi final game in Madrid. The Brandness GmbH from Munich, which had developed the concept for Lufthansa, designed this roll up banner. The Brandness GmbH, which is at home in the world of sports sponsorship, has committed to establish the policies and strategies of brand experiences. They contribute measurably to a precise and long-term development of their client’s brand.

The Brandness team has focused on the pure sponsorship consulting without marketing ambitions by associations, companies and associations. For them, sports sponsorship has to do little with an end in itself. It is linked to specific objectives in their eyes and a part of a complete Marketing strategy. The Brandness GmbH realises this and concepts to improve the Visual communication and innovative below-the-line measures for their customers. While establishing a consistent and holistic representation of their customers plays a special role outside.

The Brandness GmbH opts for partner agencies from the private network or from the customers, because brand awareness only deepens with the interplay of various means of communication. This avoids unnecessary friction between the individual components of the communication and ensures a time well thought-out and structured use of various marketing tools. Due to their networking Brandness and partners can offer a wide range of the strategy development on a project implementation, as well as concept development to the controlling. Such as Warsteiner, AWD, Avaya, Sony and Lufthansa are among her references. For them, the Brandness GmbH has developed the various marketing strategies. Whether for soccer, ice hockey, or handball, the Brandness team comes to the right solution. Roll up banner, which was available on the 24 April 2012 at Munich Airport for the players of the FC Bayern Munich was part of a marketing strategy, which the team had developed for Lufthansa. Lufthansa wanted the professionals, in the context of a stronger customer loyalty, on the up roll banner of EasyShare display GmbH much success in their Champions League semi final game in Madrid. Roll up banners here as advertising system particularly suitable, as it is quickly and easily toggle and also build off. About Internet research, the Brandness GmbH was on the EasyShare display GmbH in 2010. The cost factor was decisive, because when the price-performance ratio of the EasyShare display GmbH the competition can’t match. In the past two years, the Brandness GmbH has already several roll up banner and other advertising systems for a wide range of customers in the EasyShare display GmbH ordered. We wish you continued success in designing and implementing new marketing strategies of Brandness GmbH and hope that we She continue with roll up banner and other advertising systems can support well.

Capitol Hannover Season

EC Hannover Indians are with new Frontlit equipped since 1998 covering the EasyShare display GmbH are native Indians on the horse Tower in Hanover, Germany. At the beginning, it went under the name KEV Hannover Indians and since 2004 under the name EC Hannover Indians GmbH on the ice. Here, the name of EC Hannover is a cult! All clubs here at the Pferdeturm EC Hannover were called up on the CRF since 1964. And the fans in the North, the Club, as well as the even Pferdeturm ice stadium are also cult as the name. Slogan “Hannover is Indian country”, cold, dirty, loud, “cult place caviar” or “myths, miracle, emotions” do not come from about.

There are no sterile environment, such as in many an event arena. In the winter, a mulled wine is necessary so that it freezes up not the feet. Fan culture is lived right here still, and ice hockey parties are celebrated, as it happens only in some few stages. In short: it is indeed quite rustic, but the ice stadium the Pferdeturm with his fans is one of the most legendary in Germany! The team the EC Hannover Indians playing in the second highest League, the 2nd ice hockey Bundesliga. Last season was in the quarter-finals against the Landshut Cannibals despite great struggle. The Indians eliminated table eighth and thus reached its minimum goal planned for the 2011/2012 season. Beginning of August at the Pferdeturm ice dispensing has started, and the professionals arrived for the first session. From last season, the team has to announce ten disposals.

Eleven newcomers with 12 players remaining from last season, it’s coach Christian Kuenast task, to form a finished, tightly welded together and well operating team now. On Friday 24th August to be able to see the first results at the Pferdeturm from 20: 00. Because then it’s called “Indians, Servus!” again, if toddy announcer welcomed the fans to the first match of the season preparation. Like everyone, also players of Hannover Indians enjoy like their privacy. So this is also possible for them in their private team tipi, hides for some years a fence with Frontlit banner the input area of the cabin. So no looks can – be thrown much to the regret of the female fans -, more through the open door on the naked torso of the pros lingering in the cab. The new red, blue, white Frontlit banner with the Indians logo hang now recently back on the fence. Printed and made this Frontlit were banners of the Indians for more than 5 years as a partner on the following page, EasyShare display GmbH. All the calendar had to paint red the date 18 August himself, who wanted to examine the ice hockey even before the first home game and concealment get especially a possible glimpse of the well built upper body without Frontlit! Since the season opening celebration took place in the Capitol Hannover? Included in the program were: interviews, presentation of jerseys for the upcoming season, funny games, where were the professionals against the fans and of course the players idea. As a special highlight, an auction for a unique experience with a gave a Professional. The proceeds of this auction went to the youth teams of the Hannover Indians. For the upcoming season, we wish the EC Hannover Indians a good start and every success and hope that the well developed upper body as a result of Frontlit banner can continue to enjoy their privacy in their cabin!

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