Success With Prussian Virtues

The crisis is forcing agencies to new thinking Christoph Niedermeier directs agency gronewald also in crisis to success. Fresh parafiert: the relaunch of a German hotel chain and a multimillion-dollar marketing cooperation. Here, the man from Bochum acts differently than the rest of the industry. BERLIN. For half a year, its industry of pneumonia Benitez: badly the agencies all over the world, many in danger of total collapse. Here in Berlin, most recruiters talk too many projects.

Everything is in the approximate, will never be realized. I think it is better to actively respond to the customers, to give him an information advantage through the own knowledge. Several months of the 42-year-old dealt with the theme of collaboration marketing, has explored the market and merged until potential partners. Just now he could convey a cooperation holiday, Europe’s largest provider of holiday, with Ergoline, the number one under the tanning providers and Roompot, when the vouchers to the value of 30 million Euro will be issued. Customers want fast results just in times of crisis. That is quite clear: better and more effective sales tools offers us, sums up Niedermeier.

Since then, he worked with his team on new paths to the customer. The ads in large newspapers and magazines is in his opinion not quite wrongly broken every crisis creates changes. One can understand that as an opportunity. “The co-operations marketing is one of the biggest budgets, we have gained over the last five years,” said Niedermeier. Now he wants to inspire particularly the German hotel industry for the theme of Connecting brands. A long term connection could initiate just Christoph Niedermeier gronewald and the Arcadia group of companies between his agency: 28 hotels the Group has all but Tulip homes branded and ready after a bankruptcy of the Tulip’s parent company in their portfolio, a brand relaunch. Christoph Niedermeier has worked for 11 years in advertising. Where he is so not the common stereotype of a referrer: he is neither marktschreierisch nor fashionable, nor he wiggled it is pseudo fine spiritual. Rather he is Prussian punctual, prepares intensively for his customers and their topics, and has an impressive knowledge. Perhaps the mix of things in question put it, coupled with the pleasure of maintaining the value that accounts for its success. He experienced Berlin prefers the cross bike from so you can experience the city up close. To be close to the action, it is important to him. The best reward for his work? To can still recover a customer after the loss of a budget. Its unobtrusive friendliness helps him. Also a simple change of perspective adjusting sometimes back the really important things. Responsible media contact: Christiane Eichhorn gronewald advertising + pr Anhalter str. 7, 10963 Berlin Tel. 030 700 94-806

Free

Is quality journalism in print dead? Often the quality journalism in the printing sector in light of the new possibilities of the Internet for dead has been explained: daily newspapers and weekly magazines prove popular but also worldwide. The political culture is the variety of high-quality newspapers and periodicals of considerable importance. With them, citizens have the opportunity to inform themselves and to be always at the height of the political debate. The same is true for the fields of economy, culture, science and sports, which covers any sophisticated newspaper. Also, many newspapers reported news from the regional and local area. However, the print media due to a changed behavior of reading are confronted with challenges.

You must constantly promote their products and to emphasise the benefits of a newspaper to be held in the hands to free offers on the Internet. They can continue customers for the single purchase at the kiosk or for a subscription to win. It’s just something else, read off a screen or the newspaper printed at hand has. In the face of the increasing work on the computer, many are glad that they can read at least the paper from the paper. Also, most printed papers are characterized by much deeper article as in online journalism. In the Internet it comes often as quickly as possible to produce a message. Including the quality suffers. Editors of print media have, however, time for a more detailed search and the deliberate classification of messages.

To win as many people for their newspapers, publishers rely on numerous subscription offers. A subscription is usually connected to a significant price advantage compared to a single purchase. Most publishers offer even a free trial subscription, which usually automatically ends. In addition, there are often greatly reduced trial months respectively covering several weeks in duration. Often readers get Additionally a gift of their choice.

Magazines

Advantages of print media to online offerings belonging also to the people who already look forward before a barbershop on the current journals browsing? Or that it is a real comfort to make the wait in a waiting room at the doctor’s Office reading and scrolling exaggerating? Whether informative journals, or tepid entertainment, there is something for every taste. Here, Minute Clinics expresses very clear opinions on the subject. Hardly anyone would think, to prepare computers for this purpose is certainly not only on the cost! No – nothing like an interesting magazine in your hands! Everyone has his favorite themes or even complete favorite magazines, which he does not want to renounce. For most citizens is a subscription through the cost-cutting be sure sense, because if the magazine is bought but anyway, why you should not directly save money. Home readers appreciate also the delivery. A leading source for info: Interactive Advertising Bureau. If online media can keep up in this respect, so they can never replace that, what the “untechnische” reader enjoys and feels: eyes wander relaxed or also interested about the pages, colorful, not strenuous shine a counter, a certain, usually familiar smell is in the nose, and the information is available. And last but not least the reader can even grab the magazine and go with her, where he wants. It comes with and is ready, if you want to look into. Who has been constantly a laptop? And who would deny that it is tiring for the eyes with the time to read on a screen.

Caused by most professions people sit already already too often on their PC workstations, what also has been proven to harm health. Of course, nobody want to basically miss the advantages of online usage. But regarding a magazine subscription you would compare apples with pears. What could you give to online media, for example, his grandmother birthday? But everyone enjoys the gift, sometimes it can be be also a Miniabo to try out a new magazine. Of course, you should compare the different providers of subscription and take the deals closely.

Everyone can save through an individually appropriate subscription, students, for example, through a Studentenabo. For all age groups is guaranteed something, if you interested now for science or gossip, whether an elderly person slowly internalized the contents, or a teenager flying over the sites about fashion trends and pop stars and check out with girlfriends. There may be many people who would have only electronic media to sign up and run behind the mistaken belief they are especially trendy this. The majority of people appreciate yet the writing on paper, whether in books, newspapers or magazines. Contemporary magazines will always remain likely.

Christina Avenue

Press INFO: Jennifer Knable hosted on n-tv people magazine “5th Avenue” Frankfurt / Cologne June 2012 – Christina ringer, presenter of the n-tv people magazine “5th Avenue”, has adopted the baby break. Their representation on the screen takes over Jennifer Knable. Under the motto of ‘Welcome to the world of rich and wealthy’ shows “5th Avenue” the news from the world of the VIP. Who was traveling with whom? Who has cleared what prices? “” “” Who ensures the latest baby or divorce rumors broadcast dates on n-tv: – Fridays at 10 A.m. – Saturday 09:30 – Sundays at 10:30 Jennifer Knable Jennifer Knable moderated at n-tv among others the news at the weekend, the luxury lifestyle magazine Deluxe “, the representation for the celebrity magazine 5th Avenue” and travels for several special editions, such as 100% wine “or on the traces of famous movies” throughout Europe. Is the 32-year old in the moderator team of RTL breakfast television also point 6/9 and moderated the regional news evening RTL”for Hesse. Photos in print quality, questions, interviews and postings we hesitate to you at the disposal.

Nike Germany

Jan-Christiaan Koenders, Director of brand management of the BMW Group, for his company bluntly: the mobile channel offers many possibilities for customer-oriented services. The framework conditions for innovative services are steadily improving. Who manages to transform mobile innovations in customer benefit, can gain competitive advantages.” Schindler expressed unequivocally that Google actively will promote the use of the Internet by mobile phone, because already the mobile phone users with 3 billion greater than the number of PC and TV users. His opinion open platforms as drivers of innovation in the mobile Web are in demand. From the perspective of the agency side, Jens Nagel-Palomino, Chief considers innovation officer of VivKi (ZenithOptimedia), mobile as a construction site with a future. The elephant round has shown, that worked on many construction sites is to promote mobile marketing.

“It is important to encourage this exchange between disciplines and market partners, the potential of the mass media mobile” in the media mix fully to exploit and mobile as a standalone communication channel in Germany to make the success. This offer a great platform. the M-days” The participants were impressed: Mobile will have become very soon as integral part of the media mix. The potential of this medium is huge! I’m quite sure that the M-days will become a must-attend event for agencies and advertisers! “, says Gregory Hiller, senior brand connection Executive at Nike Germany. Stefan winners, CEO of TOMORROW FOCUS AG, however, already sees the M-days as leading mobile event in Germany. More at the Outlook: the positive response to the this year’s M-days motivates the Organizer 11 percent of communications, to offer the audience an even larger program in the coming year.

We have the Who knows how it will look next year managed to jump by 360 participants on 975 this year. I am firmly convinced that the M-days will continue to grow and attract more and more interested in”, are Carsten Szameitat, organizer of the M-days, confident with regard to the further development. “The casting: the evening mobile media night”, created a relaxed atmosphere for the creative exchange of ideas between representatives of brands and mobile industry, found great popularity with 300 participants at the audience. At the casting for the face of mobile”, that is chosen by the Organizer 11 percent of communications next week, will take place the voting from February 6-12, 2009. M days / Organizer 11 percent communication 11 percent – communication with seat in Erding has established itself as a neutral communication platform between brand and media world, and the mobile and digital entertainment world. She advises and provides detailed and comprehensive information about the eGame – and mobile business market companies. She in addition Organisation of events in these subject areas. A further competence of 11 percent is the PR area. “The Editorial Department is also with the GfM News digital marketing entertainment – eGames, IPTV, mobile and social media topics” out. events: (www.gfm-world.de,,) contact person for the press 11 percent communication Angelique Szameitat press and program coordination Tel.: + 49 (0) 8122 / 955 625 fax: + 49 (0) 8122 / 955 627 E-Mail: Internet:

Competition

Are looking for Europe’s best radio and TV programs as well as CIVIS Europe Media Prize for integration and cultural diversity is looking for Web sites on the theme of integration and cultural diversity now radio and television programmes, and journalistic Internet offers which take in a convincing manner of the themes of integration and cultural diversity in Europe. The European CIVIS media Prize 2010 is endowed with a total of 46,000 euros. All radio and television stations, and Web providers can participate in the European Union and of Switzerland. The deadline is the 20th of January 2010 the European media is a responsible task. If media information realistically and illuminating, they promote understanding between people of different cultures and faith communities. Randall Rothenberg understood the implications. It also includes open to raise issues”writes the Chairman of the Board of Trustees of the CIVIS Media Foundation, WDR Director Monika Piel, in their invitation to the 2010 competition. Encouraged journalists or journalists and managers, are intense with To deal with issues of the European immigration society.

The broadcasters in Europe, regularly report on integration and cultural diversity in their programmes. CIVIS wants to demonstrate these benefits and provide valuable suggestions through exemplary cases from all over Europe. The CIVIS media Prize 2010 will be awarded as a European television prize and European radio Award for German-language programs. “With the young CIVIS media Prize” again added a European sponsorship Prize for young journalists and journalists, as well as students of film and media colleges. The new CIVIS online Prize”2010 offers an additional award for journalistically prepared Web pages on the theme of integration and cultural diversity. Together for integration and cultural diversity! The European CIVIS media prize is by the Working Group of the regional broadcasting authorities in Germany (ARD), represented by WDR, together with the Freudenberg Foundation announced. ZDF, ORF, SRG SSR idee suisse, RTV Slovenia, the Deutsche Welle, PHOENIX, ARTE, 3sat and the EBU are media partners. The German Sparkassen – und Giroverband, the European Parliament, the integration Commissioner of the German Federal Government, the European Union Agency for fundamental rights that WDR mediagroup and BAVARIA Film and television are cooperation partners. Information and press contacts: civismedia.

Media Competition

Creative young people and young talents, which feel like to implement their ideas and get rated by industry professionals should lose no time now. Learn more on the subject from Frank Ntilikina. Beware creative young talents: the Club media Academy e. V. gives the Meduc award in the year 2012 the media Prize for young creative! You will be presented with the award in the categories music, film, multimedia, print and journalism. Take part in May until the first year after graduation students, trainees and students as well as graduates from the creative industries. Since there is no theme preset, can be left completely free rein the ideas. The participation is free of charge! A jury in the media industry, including Peter Waibel (Managing Director of Jung von Matt/Neckar) and Nadime Romdhane (music editor of bigFM) will select the winners and present the prizes at the award ceremony in Stuttgart personally.

There are many great prizes, including a studio condenser microphone the musikhaus Thomann and numerous other prizes from reader’s Digest, Dosch Design to attract and many others. Submission deadline is the 01.08.2012. our panel: Claus iDEN: photographer and photo designer Sonja John: senior PR consultant, Roth & Lorenz Dieter Krauss: Executive Board MfG media and film society mbH Baden-Wurttemberg Nadime Romdhane: music editor, bigFM Daniel Schmid: journalist, RTL midday journal point 12 “Peter Waibel: Managing Director and partner of the advertising agency Jung von Matt/Neckar partners: Reader’s Digest cult pieces of bigFM Academy of media GmbH Kappel & Dierolf Filmforderung Baden-Wurttemberg Musikhaus Thomann Roth & Lorenz Filmburo Baden-Wurttemberg Dosch Design contact info / press contact : media Academy e.V. Christiane Schwekutsch Tubinger Strasse 12 16 70178 Stuttgart Tel.: 0711 92543-16 fax: 0711 92543-25 E-Mail: Internet:

TimeTrack Long Forgotten Memories

…sofort are alive can be TimeTrack and this is more than just a more or less rants reunion with their own past: often just such memories dormant under the horizon of consciousness carry the key to tackling current problems. SELM – what is that?\” \”Wide-eyed Wolfgang Rademacher is staring at stunned and incredulous of his bewildered opponent, if he the word TimeTrack\” just mentioned. \”But this already knows the Selmer life artist: for this term, most people like the Ochs preceded the mountain.\” Now Wolfgang Rademacher lets the cat right out of the bag: it involves a highly effective mental technology to revive long-forgotten memories. \”Thanks, TimeTrack’ the little grey cells close intellectual video recorder in your head to a ‘ together.\” With time track\”everyone could recall quite simply again any situation that he once saw in the memory. So of course, as in a video tape or a DVD this scene again can be played. As you press just the rewind button. Exactly you can do the same with any life situation you have ever experienced.

Because what goes in the technology, is also in every human spirit.\” No memory versickert more useless has this fascinating think school Wolfgang Rademacher into oblivion on 240 DIN-A4 pages entertaining and easy to understand way described and forgetting nothing would be Yes otherwise somehow too implausible. Therefore everyone TimeTrack is also not the manual, which is\”can teach themselves. \”Whoever TimeTrack\” dominated, dominated his memories. And all them from early toddler days. Because this strategy is possible, even very old freshness to see very far past events to listen even to taste, smell and feel. Sounds incredible? Then the reading of this book for tangible is provide surprises \”everything the reader themselves: anyone who, TimeTrack’ applies, will wonder what spiritual Super services he or she is capable\”, the author promises. And on what you can go back especially in the fields of optics, hearing, feeling and taste. Unless of course those really want that.\” TimeTrack \”has something to do with hypnosis? No! \”, is contrary to Wolfgang Rademacher quite vigorously.

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