Strategic analysis with RESEARCH FELLOWS market and competition analyses can be used for the analysis, validation, and evaluation a planned entry into the market. So can be derived, for example, the deepening or widening of its own product portfolio through the introduction of a new product. In already developed markets may be whether the market is interesting, to proceed as with the access and which target groups you should talk developed from strategic market analysis. If it is so a new country or a new continent to a new market according to regional criteria, such as Asia there also many opportunities, such as the market and competition analysis can be useful. During the conquest of a new country market, on which the company was still absent, can be estimated, for example, which part or parts of the existing product portfolio is ideally suited for the first market entry.
Can an extension of the target segments and entering new industries based on the market and Competition analyses identified previously unedited profitable industries, where there is a need for the products of the company. A compilation of market data helps in a revision of the product portfolio or its reorientation, to analyze the existing product ranges and in regard to their potential to segment and to assess. Based on such an evaluation can then for example be which product areas to expand more or less are and what new and further developments are needed in the coming years said, to become competitive with its products or the corresponding adjustments in the portfolio must be made. When selling or buying a business, an industry analysis can also strengthen the decision-making process. So can be examined, for example, whether, and if so in what business or Division inorganic growth for the company may be useful or of central importance for the further development of the company. Was already a purchase decision and concrete, can on this Base also suitable candidates for sale or potential buyer, (a kind of customer identification) detected and characterized. The systematic conception is of central importance. Only through a case-specific, tailored to the question how, assure that the analysis results meet all criteria and include all the facts which will be used as the basis for the decision.